Proud to support our community during the COVID-19 health crisis

Rowlands and Co was founded in 1894 by Richard Rowlands as a Provisions Store in Frankwell, Shrewsbury – since then, it has been handed down generation to generation to the current directors, brothers, Ian and Peter Rowlands. Rowlands, a 4th generation, family owned business that has been supplying the catering and retail trade for over 120 years, delivering the very best in fresh produce in our distinctive red temperature controlled vehicles all across Shropshire and surrounding counties with a network of affiliates across the country. 

We have extensive experience in fresh produce, and have a wide variety of other lines from dry goods to selected frozen products and deli items that you can add to your order. If there is something that you need that we don’t stock, talk to us about it, where possible we will source and supply items for you. 

We supply our customers with the highest quality, freshest produce at the most competitive price with a first class personal customer service. Many of our products are sourced locally, forging strong bonds with both growers and suppliers, giving us complete traceability of all of our products.  Our purpose built warehouse has a large cold room, chilled room and freezer room as well as plenty of ambient storage for our dry goods. 

Our catalogue lists all of our range as either a case or a box, however, these frequently change due to season and supplier.  Please call us to talk to one of our sales team for the most up to date quantities. Equally, if you don’t need a case or a box, we are happy to split cases where it is practical and sell our products either individually or by weight – call us to discuss your needs.